Last week I visited the I Love Pop Up Store with my family.
This space showcases jewelry, clothing, decor, toys, fashion and more, all made by local businesses.
It was great to see the creativity and authenticity on display and I will definitely be visiting them again as they have extended their lease until December- yes please! I'm thinking Christmas shopping?
Here are some snapshots of the day
Showing posts with label craft. Show all posts
Showing posts with label craft. Show all posts
Monday, 24 September 2012
Tuesday, 18 September 2012
Craft Theory: the Magic of Making
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| From plans to product, there is something magical in the making of craft products |
Whenever I sit down to work on a
craft project, I get a thrill of anticipation. With an idea of what I want to
create in my mind, I survey my materials – my felt, my embroidery thread and my
glass jars filled with ribbons and trinkets and buttons that I have collected
–and pick out what I need to my project. I gather up my treasures and lay them
on the kitchen table, admiring the colors, patterns and textures before me. I
pause for a moment, my hand's poised and ready, and then I dive in.
As I work I can feel myself relaxing
and thinking at the same time, constantly changing and altering my craft as I
go along. This process is full of challenges, triumphs, frustrations and
elation, but I can safely say that the joy and satisfaction that I get from
making my crafts exceeds that which I derive from the completed product. And it
turns out that I am not alone – through my research I found that some very
clever people have a lot to say on the act of making things with one's hands.
I began by looking at theories that
emerged at the time of the Industrial Revolution, when machines were beginning
to replace people in the process of production. The work of a philosopher
called John Ruskin began to reveal to me the individual and psychological
importance of making. He was appalled by the "mechanization of
labour" that the Revolution brought about because he felt
that factory labour separated the intellectual from the physical work,
limiting workers to mindlessly and repetitively performing one small part of
the process. He felt that this robbed people of their ability to create whole
works, and therefore robbed them of the ability to express themselves,
diminishing them from being creative agents to mere tools. He saw the need in
people to create works that, even if imperfect, could be invested with the
personality and humanity of the maker.
This opinion is echoed by David Gauntlett in his recent book Making
is Connecting (2011) where he says,
Making things shows us that we are powerful, creative agents – people who can really do things, things that other people can see, learn from, and enjoy. Making things is about transforming materials into something new, but it is also about transforming one’s own sense of self
Gauntlett's work led me to the
writings of Richard Sennet, who explores the experience of crafting in his book
The Craftsman (2008). He emphasizes that working with one’s hands
enables simultaneous making, thinking and feeling, while fostering
self-identity and citizenship.
And then I had a little epiphany: crafting goes beyond merely
taking some raw materials and making something out of them. It is a personal
experience where the crafter is able to express a part of themselves through
their work. Holistic in nature, it unites the intellectual, the emotional
and the physical in the act of creation, engaging with the most human and
personal elements of the maker.
Looking at this, it is of little wonder that in a world where everything
has become disengaged, less personal, and less human – from digital
communication to impersonal, mass-produced products – we are once more yearning
for and returning to that which contains a human spark.
So I will continue to make, to benefit from the joys of crafting, while
hopefully sharing this joy with others as they too begin to participate in the
magical act of making.
Monday, 3 September 2012
On Studying Crafting
Am am in the process of completing my Honours Degree in Brand Leadership at the Vega School of Brand Leadership in Durban. The year has not been without its challenges, but I have loved how through them I have grown and learnt so much, about branding and myself!
When I was told at the beginning of the year that I could choose any topic for my thesis, as long as I related it to branding, it didn't take long for me to settle on the topic of crafting. I wanted to look deeper into the reasons behind craft's comeback. Why are people choosing to buy handcrafted products over mass-produced goods? And what does this mean for craft business owners? Craft business are unique from other business in so many ways, surely this impacts on the ways they should be branded? So I decided to do an in-depth study of one crafter's business in order to discover what the best ways to brand craft businesses are.
My research project is titled "Handmade Branding: exploring how the nature of creating craft products informs the branding craft businesses" and the journey that it has taken me on has been one of revelation, contemplation and delight.
Over the next few weeks I will be sharing with you the tastiest treats from my findings, from theories of craft, to why craft is making a comeback, to tips on how to effectively brand your craft business. Feel free to comment on these posts, I would love to hear what you have to say:)
Sunday, 26 August 2012
Saturday, 25 August 2012
Pop Up Store Coming Soon!
I got very excited when I saw this poster for a pop up store featuring 100% South African design opening up next month. This is something I am definitely going to be giving a visit.
Labels:
craft,
decor,
design,
Durban,
fashion,
jewelry,
pop-up store,
South Africa
Thursday, 23 August 2012
Local is Lovely: Proteas
I love this place so much that I am dedicating a weekly feature to it!
Every week I will pay tribute to one of my favorite things about South Africa, starting with proteas.
I must admit I have a minor obsession with these blooms. I love how they are so resilient in harsh climates, yet still look beautiful. I love that they have common names like "sugarbush" (suikerbos in Afrikaans) and that the Victorians gave them the symbolic meaning of courage.
And I love how they are inspiring creativity among local crafters and artists:
King protea cushion covers by Jezze Prints
Homeware by Tamarillo Ceramics
Every week I will pay tribute to one of my favorite things about South Africa, starting with proteas.
I must admit I have a minor obsession with these blooms. I love how they are so resilient in harsh climates, yet still look beautiful. I love that they have common names like "sugarbush" (suikerbos in Afrikaans) and that the Victorians gave them the symbolic meaning of courage.
And I love how they are inspiring creativity among local crafters and artists:
King protea cushion covers by Jezze Prints
Homeware by Tamarillo Ceramics
Wooden wall hanging by Bamboom
Origami proteas by the Shaw Sisters
Fabric design by Handmade by Me
Tuesday, 21 August 2012
So what's the big deal about craft?
I just so happen to be writing my honors dissertation on the nature of branding craft businesses and I have been discovering some wonderful and interesting gems of knowledge in the process. Crafting is not something only grannies do, it is a form of expression that is both ancient and modern, always shifting to incorporate the influences of the time, and it's making a comeback!
I have always been drawn to crafting as a form of expression, creativity and relaxation. Here are some pictures of my tools of the trade which have given me hours of enjoyment:
Over the next few weeks I'll be treating you to some of my crafty gems of knowledge, just so you can have some interesting facts to drop in conversations. And hopefully your views and perceptions of crafting will be challenged and extended at the same time.
Feel free to add your ideas to my thoughts, as many minds are better than one:)
Love,
Bee x
I have always been drawn to crafting as a form of expression, creativity and relaxation. Here are some pictures of my tools of the trade which have given me hours of enjoyment:
Over the next few weeks I'll be treating you to some of my crafty gems of knowledge, just so you can have some interesting facts to drop in conversations. And hopefully your views and perceptions of crafting will be challenged and extended at the same time.
Feel free to add your ideas to my thoughts, as many minds are better than one:)
Love,
Bee x
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