Showing posts with label craft. Show all posts
Showing posts with label craft. Show all posts

Monday, 24 September 2012

I Love Pop Up Store

Last week I visited the I Love Pop Up Store with my family.

This space showcases jewelry, clothing, decor, toys, fashion and more, all made by local businesses.
It was great to see the creativity and authenticity on display and I will definitely be visiting them again as they have extended their lease until December- yes please! I'm thinking Christmas shopping?

Here are some snapshots of the day


Tuesday, 18 September 2012

Craft Theory: the Magic of Making

From plans to product, there is something magical in the making of craft products

Whenever I sit down to work on a craft project, I get a thrill of anticipation. With an idea of what I want to create in my mind, I survey my materials – my felt, my embroidery thread and my glass jars filled with ribbons and trinkets and buttons that I have collected –and pick out what I need to my project. I gather up my treasures and lay them on the kitchen table, admiring the colors, patterns and textures before me. I pause for a moment, my hand's poised and ready, and then I dive in. 

As I work I can feel myself relaxing and thinking at the same time, constantly changing and altering my craft as I go along. This process is full of challenges, triumphs, frustrations and elation, but I can safely say that the joy and satisfaction that I get from making my crafts exceeds that which I derive from the completed product. And it turns out that I am not alone – through my research I found that some very clever people have a lot to say on the act of making things with one's hands.

I began by looking at theories that emerged at the time of the Industrial Revolution, when machines were beginning to replace people in the process of production. The work of a philosopher called John Ruskin began to reveal to me the individual and psychological importance of making. He was appalled by the "mechanization of labour" that the Revolution brought about because he felt that factory labour separated the intellectual from the physical work, limiting workers to mindlessly and repetitively performing one small part of the process. He felt that this robbed people of their ability to create whole works, and therefore robbed them of the ability to express themselves, diminishing them from being creative agents to mere tools. He saw the need in people to create works that, even if imperfect, could be invested with the personality and humanity of the maker. 

This opinion is echoed by David Gauntlett in his recent book Making is Connecting (2011) where he says,
Making things shows us that we are powerful, creative agents – people who can really do things, things that other people can see, learn from, and enjoy. Making things is about transforming materials into something new, but it is also about transforming one’s own sense of self
Gauntlett's work led me to the writings of Richard Sennet, who explores the experience of crafting in his book The Craftsman (2008). He emphasizes that working with one’s hands enables simultaneous making, thinking and feeling, while fostering self-identity and citizenship. 

And then I had a little epiphany: crafting goes beyond merely taking some raw materials and making something out of them. It is a personal experience where the crafter is able to express a part of themselves through their work. Holistic in nature, it unites the intellectual, the emotional and the physical in the act of creation, engaging with the most human and personal elements of the maker.

Looking at this, it is of little wonder that in a world where everything has become disengaged, less personal, and less human – from digital communication to impersonal, mass-produced products – we are once more yearning for and returning to that which contains a human spark. 

So I will continue to make, to benefit from the joys of crafting, while hopefully sharing this joy with others as they too begin to participate in the magical act of making.

Monday, 3 September 2012

On Studying Crafting


Am am in the process of completing my Honours Degree in Brand Leadership at the Vega School of Brand Leadership in Durban. The year has not been without its challenges, but I have loved how through them I have grown and learnt so much, about branding and myself!

When I was told at the beginning of the year that I could choose any topic for my thesis, as long as I related it to branding, it didn't take long for me to settle on the topic of crafting. I wanted to look deeper into the reasons behind craft's comeback. Why are people choosing to buy handcrafted products over mass-produced goods? And what does this mean for craft business owners? Craft business are unique from other business in so many ways, surely this impacts on the ways they should be branded? So I decided to do an in-depth study of one crafter's business in order to discover what the best ways to brand craft businesses are.

My research project is titled "Handmade Branding: exploring how the nature of creating craft products informs the branding craft businesses" and the journey that it has taken me on has been one of revelation, contemplation and delight.

Over the next few weeks I will be sharing with you the tastiest treats from my findings, from theories of craft, to why craft is making a comeback, to tips on how to effectively brand your craft business. Feel free to comment on these posts, I would love to hear what you have to say:)




Saturday, 25 August 2012

Pop Up Store Coming Soon!

I got very excited when I saw this poster for a pop up store featuring 100% South African design opening up next month. This is something I am definitely going to be giving a visit.


Thursday, 23 August 2012

Local is Lovely: Proteas

I love this place so much that I am dedicating a weekly feature to it!

Every week I will pay tribute to one of my favorite things about South Africa, starting with proteas.



I must admit I have a minor obsession with these blooms. I love how they are so resilient in harsh climates, yet still look beautiful. I love that they have common names like "sugarbush" (suikerbos in Afrikaans) and that the Victorians gave them the symbolic meaning of courage.

And I love how they are inspiring creativity among local crafters and artists:

King protea cushion covers by Jezze Prints



Homeware by Tamarillo Ceramics


Wooden wall hanging by Bamboom


Origami proteas by the Shaw Sisters



Fabric design by Handmade by Me


Tuesday, 21 August 2012

So what's the big deal about craft?

I just so happen to be writing my honors dissertation on the nature of branding craft businesses and I have been discovering some wonderful and interesting gems of knowledge in the process. Crafting is not something only grannies do, it is a form of expression that is both ancient and modern, always shifting to incorporate the influences of the time, and it's making a comeback!

I have always been drawn to crafting as a form of expression, creativity and relaxation. Here are some pictures of my tools of the trade which have given me hours of enjoyment:


Over the next few weeks I'll be treating you to some of my crafty gems of knowledge, just so you can have some interesting facts to drop in conversations. And hopefully your views and perceptions of crafting will be challenged and extended at the same time.

Feel free to add your ideas to my thoughts, as many minds are better than one:)

Love,
Bee x