This little Russian doll is the symbol and inspiration of the morning, as the crafters will be learning that like a Russian doll, each one of their businesses is unique to its core, and that they need to look to their hearts and essence to build strong, original brands.
The workshop will cover the following:
- The findings from my research on branding craft businesses
- An introduction to branding
- How to build a strong craft brand, from brand identity to brand communications
- The importance of contact planning
- Craft business marketing tools
Each crafter will also get personal attention for their own specific brands.
As for myself, I am bursting with excitement and simply can't wait to shower the crafters with branding loving!